More information about the project
Primary School student LIL LIT challenged himself to create a self branding identity. He researched branding and concepts around the idea of LIT. This led to the development of the flame character logo through drawing in his sketchbook and refining his ideas in Adobe Illustrator.
Branding however is not just a logo, so LIL LIT expanded on his logo, including branded colours, typefaces and merchandise, including an awesome pair of spray painted shoes!!!
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“To practise any art, no matter how well or badly, is a way to make your soul grow.”
– Kurt Vonnegut –
